Use LinkedIN Groups with your marketing strategy
LinkedIN was designed for the professionals. When joining this community, people are looking for professional connections. And if your online or small business is not active there your really missing out on what could potentially be the golden goose you were looking for.
And one of the best ways to get these people together on the site is by leveraging LinkedIN groups to build your reputation as a leader within your target market.
3 Easy Steps To Get Your LinkedIN Group Started
Step 1 – The Setup
- First thing you need to do is to pick a group name.
The best thing that I can recommend here is that you choose a name that works with your brand.
- Next you have to fill out the about page.
If you don’t know, LinkedIN uses data from user profiles and about pages very heavily in its search functions. So your about page needs to include highly relevant keywords for your market. But it cannot be an ad for your business.
Think of it this way.
What are the major problems within your niche?
List about ten of them and then write a brief description on how your group is for members to help each other solve the problems.
Don’t worry though your not going to have to write novel’s here. Keep it simple and to the point, the people reading them are really just surfing the group results in the search after all.
- Link to your profile and business page
One of the biggest mistakes that many group owners are making even today it forgetting to link their groups to their profiles or company pages. Often times is an oversight that can almost defeat the purpose of creating a group in the first place. Establishing your buisness as an authority.
Sure they can generate traffic by posting their latest peice of content. And perhaps sometimes they can get away with posting an ad. But its much better to have that link there so people you have won over just by being a problem solver can find your website on their own. And those people convert to customers at a much higher rate.
- Use email templates to mail your members
A cool feature of groups is that your allowed to email your members through the LinkedIN system.
So create a template email to be sent out when new members sign up.
You can also create one for weekly or monthly newsletters featuring items that you keep exclusive outside of the group. i.e. whitepapers or content your wrote specifically for your members on your blog.
Step 2 – Building your group
After the setup, the next thing you should do is invite those people you are already connected with to your new group.
They are your connections after all and more likely to join if you just ask them.
Then you need to start reaching out to new areas to find more members.
You can do that by going to other groups and striking up a conversation on topics that are related to your groups purpose. Simple comments like, “we just had this discussion in my group and” could generate a lot of inquiries as to your groups name and link.
I also recommend promoting your group on Facebook, Twitter, and Google+. Your already there after all so why not get those people more closely engage with you outside of those personal platforms.
Step 3 – Keeping your group active
Keeping your group active is going to be a daily task.
But don’t worry it really doesn’t take all that much work, 30 mins a day should be more than enough time in the beginning.
All you have to do is make sure you are responding in the group daily.
Ensure that your keeping spam out of the room. If you have 100 members and there are 1000 blog posts in your group nobody is going to take the time to read any of them. So monitor this closely.
LinkedIN provides an approval system that makes this real easy as well. I was moderating a group with well over 4000 members and it only took me about 20 mins a day to filter through the posted discussions and keep the group clean.
As your group gets bigger though, it will be time to get some moderators and managers.
These can be people who are qualified within your market. Just make sure that they are as dedicated to keeping your room the go to place for information as you are. If you don’t have someone from within who you trust, consider a virtual assistant to take of if for you.
What Are Your Waiting For Go Start A Group
I know three steps sounds like I left out a whole bunch of information.
But trust me, these groups are easy to grow and just as easy to maintain. And your business is going to grow with it. So take the time to leverage the tools that are available for you on LinkedIN and tap into this wonderful community!